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This project focuses on developing a cohesive brand identity and communication strategy for Bradleigh Duman. While her jewelry practice showcases a strong artistic voice and great conceptual direction, her visual identity and digital presence currently lack the clarity and consistent needed to position within the high-fashion jewelry space.
A central objective of the project is finding the right balance between audacity and professionalism, allowing Bradleigh’s identity to feel unapologetically bold while still functioning effectively within the professional fashion environments. This project will establish a visual language that supports Bradleigh's presence across multiple platforms.
BERAD BY DUMAN
BeRad By Duman is the name of Bradleigh's personal brand identity that's utilized across all forms of media. She's pursuing a career in red carpet jewelry and accessorizing that reside in that visual aesthetic. Bradleigh admires the contrasts of metal and fabric, and wants her designs to be utilized only for special occasion- not everyday wear.
Her biggest influences are Schiaparelli and Jessica McCormack, while she also considers Panconesi and Hugo Kreit to be super inspirational jewelry brands for her creative work.
Bradleigh’s work combines emotional storytelling with contemporary craftsmanship to create jewelry that feels expressive, immersive, and alive. By challenging expectations surrounding wearability, permanence, and exclusivity, the brand opens a new conversation around luxury — one rooted in emotional connection, individuality, and experience rather than tradition alone.
Alter Ego, Bradleigh’s capstone film, explores identity and self-expression through jewelry. Inspired by the freedom and bold individuality of Studio 54 and 1970s icons such as Cher and Elton John, the work treats jewelry as more than adornment. Instead, it becomes a tool for confidence and transformation that allows people to step fully into their true selves.
