The process of developing HiKennen began with studying the visual languages of both Heineken 0.0 and the Rijksmuseum, identifying ways to merge the energy of a contemporary beverage brand with the elegance of a historic cultural institution. From there, the typeface was built through repeated sketching, refinement, and testing, with each letterform designed to feel distinctive while still functioning as part of a cohesive system. Special attention was given to contrast, curves, serifs, and unexpected details that could make the typeface feel both familiar and fresh. Through this process, HiKennen evolved into a display typeface that balances sophistication, personality, and brand recognition.