PROJECT TITLE
YEAR
PROCESS BOOK
Richard Paul
2026
Richard Paul
2026
Richard Paul is a luxury men’s hair care and shaving brand, inspired my father and his dedication to a detailed morning routine. With patterns and visual imagery referencing the concept of tailored suits, Richard Paul is meant to cater to a variety of men’s wake up rituals.

FOR EVERY MAN.

No two routines are identical. Richard Paul products are designed for different styling habits, finishes, and preferences—ensuring every man finds his perfect fit.

RANGE

A lightweight pomade that provides adaptable control and movement, allowing styles to evolve naturally throughout the day.

RESOLVE

A dry-finish clay that enhances volume and separation while delivering a strong, touchable hold.

RATIO

A versatile styling paste that strikes the perfect balance between texture, control, and flexibility for everyday wear.

RESIST

A firm-hold styling gel designed to maintain shape and control throughout the day while preserving natural movement and shine.